Commercial Retouching in New York

What commercial retouching covers

Commercial images have to sell something accurately, often in many sizes. Work on a commercial job can include:

• Campaign images: people, products and locations finished as one consistent set.
• Products: dust, scratches, reflections, labels and clean edges.
• E-commerce: consistent backgrounds, crops and color across a large set of images.
• Color: matching a product to its sample or the brand's color standard.
• Versions: crops and background extensions for print, outdoor, web and social.

One campaign in many formats

A wide billboard and a vertical story can't both come from a single crop. Backgrounds often have to be extended, and text needs clear space that wasn't in the original frame. It helps a lot to list every format before the shoot. One campaign, every format goes through how to plan it.

Keeping the product right

A product that looks different on a website, on a poster and in the box is a real problem for a brand. How to keep product color consistent covers what to do on set and in post-production.

If you're planning a project for a brand or agency, retouching for brands and agencies lists what's worth settling early.