Photo Color Correction in New York

What color correction covers

Color correction comes before any creative look, and it usually includes:

• White balance and exposure, matched across a series.
• Skin tones that stay natural and consistent from frame to frame.
• Garments and products matched to a sample or reference.
• Consistency between different cameras, lights and shooting days.
• High-resolution files developed from your RAW captures.

You can see it across our fashion, beauty and commercial work.

Correction or grading

Correction makes the image accurate. Grading gives it a mood. Most finished images need both, in that order, and it helps to be clear about which one you're asking for. Color correction vs color grading explains the difference.

Matching a product

The most reliable reference is the physical item, or a brand's color standard such as a Pantone number. A color target shot on set makes matching much easier. How to keep product color consistent has the details.

RAW files give the most room to work. What files to send a retoucher covers what to do if you only have processed files.